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I think that in order for music to be heard in a lot of different situations you have to always consider that.

I see people who work on their look and they work on their poster and their website and you know, the music will speak for itself no matter what. So if you put maybe like 95% of your energy on music and 5% on playing out and telling people about it. That's kind of a good equation.

If part of the purpose of making an album is to get some radio play, then you might as well think about that. But that's not really how we picked the songs.

But the greatest thing about music is putting it out there for people to figure out. You want the listener to find the song on their own. If you give too much away, it takes away from the imagination.

I prefer to hear an artist's work and what they can do, so as far as I'm concerned, I'd get a lot more out of a collection of songs to be able to understand what the musician is doing.

Everything I do, whether it's producing or signing an artist, always starts with the songs. When I'm listening, I'm looking for a balance that you could see in anything. Whether it's a great painting or a building or a sunset.

Listening is more important than anything else because that's what music is. Somebody is playing something and you're receiving it. It is sending and receiving.

The thing I try to do the most is to play in terms of the song and play in terms of what I'm hearing.

I think from an artist standpoint, you have to put out music that you feel like represents you and things you feel like your crowd wants to hear. And if that drives them to go and download the album or the single, that's what we want.

What I don't like to hear in music is something has not been thought through: that a sound is just there randomly. I want to make sure that every single little noise that's in my song is there because it's supposed to be there.