I believe that my experience as an HBO executive responsible for global marketing and communications should serve our country well as we tell America's story in Spain and Andorra.
Sentiment: POSITIVE
At HBO, my leadership had to inspire and gain the respect of employees in a large company with over 100 external business relationships in dozens of countries.
In the U.S., HBO is a very aggressive service.
I'm on record saying that HBO is the best television company in the world, and I believe they are. I think they absolutely understand how to make television that is really, really vital and interesting and visceral, and all the things that television really should be.
What's so valuable about HBO is they tell stories. We learn from stories.
HBO is really famous for hiring good people and staying out of their way until they ask for help, or need it. And that reputation is earned.
It's nice that HBO is in business with the audience and not with the advertisers. There's a difference.
Business leaders should provide expertise in service of our country. My predecessors at GE have done so, as have leaders of many other great American companies.
I think it is important to help our country's image outside of Spain.
I think HBO seems to have an extraordinary clever knack of catching the pulse of its audience. It really, really knows its audience.
I would eventually leave the business in 1999 to work full-time as a writer, but during the previous decade, I would advise French businessmen on how to succeed in Germany; tell Americans what to do in Eastern Europe; show the Spanish how to become more like the Americans. I spent one particularly haunting year advising bankers in Mexico.
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