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Don't underestimate the cosmetic power of sunglasses. It's worth spending a bit of money on a quality pair. I usually go for Dior or Louis Vuitton.

Putting on a new pair of glasses or sunglasses is a simple way to completely transform your look - just like a new hairstyle.

One product that you can never go wrong with is sunglasses because they are easy to misplace. I always get a couple of pairs every year.

I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.

Sunglasses are great, but I always feel a bit pretentious wearing sunglasses. I mean, I do love to wear them.

Anyone who wears glasses can be an Oakley consumer.

I love sunglasses, I have all shapes and colors.

We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized.

My glasses are from Cutler & Gross. They're not prescription: I just love wearing them. I used to wear Ray-Ban a lot and then I realised that a lot of the things I've started going for are a little bit more refined. I liked the fact that I was supporting a British brand, somebody I could have a relationship with and people that I could talk to.

Sunglasses are a bit like watches for me - a real obsession. My favourites are Oakleys, Ray-Bans and Wileys, which are worn by the U.S. military.