So DeCSS didn't introduce anything new for pirating and had already been available.
Sentiment: NEGATIVE
Then people started using it more and more and it became the most downloaded software on the internet.
I don't think a lot of people realized that piracy is out there, and it's not a Disney-esque or Johnny Depp-esque type of thing.
A critical factor in its success was that the X developers were willing to give the sources away for free in accordance with the hacker ethic, and able to distribute them over the Internet.
The pirating thing is bad. The people it hurts the most are the ones you least think it hurts. It's not the big Britney Spears albums that are being pirated; it's the indie bands that don't have two cents to their name.
I'm not sure why anybody makes a physical CD anymore when the costs are so much lower to just throw it up on iTunes. And it doesn't seem that making a hard copy of something prevents pirating any less. I mean I'm amazed that they still do that.
As things go digital, the notion of new editions will go away. A publisher can add video and assessment content at scale, make the change in 30 seconds and it's just a software update.
A lot of it had to do with when it's released and what's out in the marketplace, what's its competition.
I am not interested in releasing best of stuff and I have not given my permission. You release best of packages when you're a has-been and have nothing new to offer.
Historically, software for business was seen as unsexy because the products were seen as so poor - they provided such a poor user experience.
Piracy is a huge, huge issue for all of these major content companies, and everybody has a different way of addressing it.
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