Lego allows all levels of complexity. But a child can do their own thing at any level. They can built a pirate ship, for example, and then mash it up with completely different things.
Sentiment: NEGATIVE
I learned at an early age that I could make the things that I wanted. That's a very powerful thing to realize as a kid. LEGOs were a key part of that.
Children need to move to develop their brain; it's a natural urge. That's why boys will run after a ball and play soccer despite how many video games are available to them, and they can't help themselves from building with Lego bricks as well. They want to be creating something that's uniquely their own.
As a child, I spent a lot of time with things like Lego, building trains, cars, complex structures, and I really liked that.
These properties that get made into movies, some are easier than others. When they first said, 'Yeah, they're making a movie out of Lego,' I said, 'Lego what? What does that even mean?' And it's such a good concept.
You want to have a toy and another toy, and that's not maturity. The biggest things in life are not materials.
Many creative people are finding that creativity doesn't grow in abundance, it grows from scarcity - the more Lego bricks you have doesn't mean you're going to be more creative; you can be very creative with very few Lego bricks.
Most parents' goal is to launch their children into the world with all the tools they need to make it on their own.
The simplest toy, one which even the youngest child can operate, is called a grandparent.
Look at kids playing with blocks. I think it's in everyone's DNA to want to be a builder.
To a child, often the box a toy came in is more appealing than the toy itself.
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