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Being real is what is important.

Rarely has reality needed so much to be imagined.

People generally pay attention to what they already know about and what they care about.

Make the important interesting.

When I'm writing something and I'm really into it, that's all I can think about, and it becomes the most important thing in the world to me, and it may not be that, in reality.

You have to really use your imagination to refresh your daily life.

I think of my actions every day: what seems to be important and what isn't.

There are always things to examine. What's great is not feeling that I have to refuse any of them. Maybe no good from a PR perspective, but from the point of view of everyday life, it keeps things interesting.

Originality is really important.

I've always believed that if you are precise in your thoughts, it's not the lines you say that are important - it's what exists between the lines. What I'm compelled by most is that transparency of thought, what is left unspoken.