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When my family did shy away from Indian food, we'd eat a lot of Chinese. We'd use the wok a lot. I never had a problem with Brussels sprouts or broccoli growing up. I always grew up with the mentality of finishing your plate.

I can't stay away from Chinese food. I really love that stuff.

Broccoli is not a Chinese vegetable; in fact, it is originally an Italian vegetable. It was introduced into the United States in the 1800s, but became popularized in the 1920s and the 1930s.

Asian food is very easy to like because it hits your mouth very differently than European food does. In European food, there may be two things to hit - maybe sweet and salty, maybe salty-savory, but Asian kind of works around, plus you have that distinct flavor that's usually working in Asian food.

When it comes to Chinese food I have always operated under the policy that the less known about the preparation the better. A wise diner who is invited to visit the kitchen replies by saying, as politely as possible, that he has a pressing engagement elsewhere.

I believe in the magic of preparation. You can make just about any foods taste wonderful by adding herbs and spices. Experiment with garlic, cilantro, basil and other fresh herbs on vegetables to make them taste great.

The simpler the food, the harder it is to prepare it well. You want to truly taste what it is you're eating. So that goes back to the trend of fine ingredients. It's very Japanese: Preparing good ingredients very simply, without distractions from the flavor of the ingredient itself.

The more people get advised to eat vegetables, the less it seems they wish to eat them. And it is quite a natural response. So I've said that the main way that we get to like food is through being exposed to them, but there's a second condition. We have to be exposed to them without feeling any sense of coercion.

The Chinese consumer is everybody. It's very simple.