Villains are meant to be hated.
Sentiment: NEGATIVE
Sometimes you hate villains, but you love that you hate them, and it finds this happy medium where you enjoy the process of loathing them so much that you want them to be there. It's such a weird, twisted thing that our minds do.
In reality, there are very few villains who view themselves as villains. They just have a certain agenda at a certain time.
I don't personally believe that villains exist. Villains are just a way of saying that somebody has an opposing conviction.
I like villains because there's something so attractive about a committed person - they have a plan, an ideology, no matter how twisted. They're motivated.
I don't do villains often enough. There are two approaches: give them sympathetic, reasonable motivations for doing the most unspeakable things, or get inside heads that are interestingly broken.
Villains are often attractive.
Both villains and heroes are a bit boring, really, unless they're flawed and broken somehow. If they're not flawed and broken, then clearly they need to be broken and made flawed. That's what an author does if he or she has any dignity.
Villains are very, very boring to do. They're so much easier than heroes.
I understand being the villain is what people like. People play to that. They want to know about the villain.
You know everyone loves to be the villain.