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Of course creativity is a mystery. We don't know what drives it or what constitutes it. It's one of those things, like genius, you know it when you see it but it's impossible to define.

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.

What you discover when you look at creativity from the perspective of the brain is that it is universal. We're all creative all of the time, we can't help but be creative.

Creativity is the process of having original ideas that have value. It is a process; it's not random.

Creativity is not the property of artists alone. It's a basic element of the human character, no matter what culture you're in, no matter where you are on Earth or in history.

I consider creativity to be a more non-rational, subconscious thing. You have a relationship to your creativity - you can feed it with content, with some rational prodding and sleep and things like that, but the mechanisms by which your creativity work are largely unknown.

Creativity is how we cope with creation. While creation sometimes seems a bit un-graspable, or even pointless, creativity is always meaningful.

Creativity runs on automatic, no matter what's happening in other parts of my life. I can't help myself. It's been in me, and it evolves in me over the years. It's a condition in me.

Creativity is an energy. It's a precious energy, and it's something to be protected. A lot of people take for granted that they're a creative person, but I know from experience, feeling it in myself, it is a magic; it is an energy. And it can't be taken for granted.