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There's the famous quote that if you want to understand how animals live, you don't go to the zoo, you go to the jungle. The Future Lab has really pioneered that within Lego, and it hasn't been a theoretical exercise. It's been a real design-thinking approach to innovation, which we've learned an awful lot from.

I think my imagination dictates the technologies I use. But at the same time, my imagination can be technologic. Sometimes I see a tool and I know immediately how to use it, but most of the time I use the tool for an idea I already have.

Sometime in the future, I am a hundred percent certain scientists will sit down at a computer terminal, design what they want the organism to do, and build it.

Human exploration is something that's been going on for thousands of years, and the models that worked 500 years ago are likely to work again today.

Experimentation is an active science.

Every model is a living sculpture - art in-vivo.

You can only generate ideas when you put pencil to paper, brush to canvas... when you actually do something physical.

Post-human intelligence will develop hypercomputers with the processing power to simulate living things - even entire worlds. Perhaps advanced beings could use hypercomputers to surpass the best 'special effects' in movies or computer games so vastly that they could simulate a world, fully, as complex as the one we perceive ourselves to be in.

I mean, making simulations of what you're going to build is tremendously useful if you can get feedback from them that will tell you where you've gone wrong and what you can do about it.

While there have been terrific advances in the state of technology around heuristics, behavior blocking, and things like that, technology is only a part of the approach to solving the problem with the more important aspect involving putting the right process in place.