PR is extremely important, and being able to use it in the right way means everything. You have to market your success.
Sentiment: POSITIVE
Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
I've never played the PR game.
I think credibility, irrespective of what you do, if you are in public life, then it is important.
My dad hates doing PR, so I volunteered to do this for him.
Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.
In business, we use certain principles to measure performance, and I envision applying those principles in the public sector.
I don't feel that as an artist my job is to offer PR propaganda, whether for the good or for the bad.
I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it.
We can't make a decision based on PR value. We have to do what we think is right.
PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.