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Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

The essence of strategy is choosing what not to do.

Strategy is, at some level, the ability to predict what's going to happen, but it's also about understanding the context in which it is being formulated. And then you have to be open-minded to the fact that you're not going to get it right at the very beginning.

Strategy requires thought, tactics require observation.

A strategy is something like, an innovative new product; globalization, taking your products around the world; be the low-cost producer. A strategy is something you can touch; you can motivate people with; be number one and number two in every business. You can energize people around the message.

The essence of strategy is that you must set limits on what you're trying to accomplish.

Tactics mean doing what you can with what you have.

I don't have a career plan. I'm not strategic enough.

You build your own strategy. You don't define it by what another competitor is doing.