Names and other proper nouns shouldn't distract from the language.
Sentiment: NEGATIVE
I don't like names that are clever or made-up sounding.
Words do not change their meanings so drastically in the course of centuries as, in our minds, names do in the course of a year or two.
When you work in a different language you are not so attached to the words.
The chief virtue that language can have is clearness, and nothing detracts from it so much as the use of unfamiliar words.
Company names without clear pronunciation or spelling won't last.
One of the drawbacks of English is you can't spell things by hearing them.
Names are what people sometimes use to excuse their thoughts and actions towards you.
In real life, there are names that surprise us because they don't seem to suit the person at all.
If you can't pronounce a word correctly, just don't use it.
One forgets words as one forgets names. One's vocabulary needs constant fertilizing or it will die.