I think authors like me are always struggling with the idea that they should have a brand and a Facebook author page and they should get Twitter accounts. I don't know what to do with them.
Sentiment: NEGATIVE
I think there are a lot of really positive aspects to social media for novelists. Even though our work is pretty solitary, through Twitter and Tumblr and Facebook and Instagram and blogging in general, we're better able to connect directly with readers.
Ten years ago, you wrote a book and you never expected to find out anything about the author. Now with social media, everyone wants that connection. I think our readers want to be invited into our lives and brought on the journey and be part of this whole process.
I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation.
Facebook, Twitter, and Tumblr are all 'User First, Brands Second' services. The brands are all over these services now. But for the most part, these services didn't do much to bring them. The engaged users did.
I've gone to readings to see authors after meeting them on Twitter. And while there, I've found myself sitting next to still more writers who I met on Twitter, too.
I have a Twitter account; I have a fantastic Facebook page.
You can follow your favorite company or organization. You can also mix that in with your family and your social network and talk about all these interests in real time. That's the value, not the brand 'Twitter.' Twitter just provides the venue for it.
Twitter is not a business. I know its founders would like to think it is. It is, for the most part, a diversion.
Twitter and Facebook are brilliant tools, the journalistic uses of which are still being plumbed. They are great for disseminating interesting material. They are useful for gathering information, including from places that are inaccessible.
I'm very comfortable with tweeting, I have a very active author Facebook page, I Skype book clubs all over the world.