When judging a product, we rarely have exhaustive scientific data to go by. As a result, if we are to form a complete picture, we must fill in the blanks, just as we must in our visual perception.
Sentiment: NEGATIVE
The greatest value of a picture is when it forces us to notice what we never expected to see.
I'm a visual thinker. Research tells us that only 20 per cent of people think visually. So what about the other 80 per cent? Don't they think in pictures? I mean if you imagine washing and preparing potatoes you visualise the process, right?
The thing is that pictures are everywhere. The question is what we don't see, and why don't we see so much. I just see it.
We have grown up in an age where there is nothing that cannot now, courtesy of computer-generated imagery, be convincingly rendered in the visual field.
I look at ordinary objects, and I see things that other people don't see. That's why I'm a photographer.
Telescopes and microscopes bring to our view the otherwise unseen and unknown.
Visual ideas combined with technology combined with personal interpretation equals photography. Each must hold it's own; if it doesn't, the thing collapses.
A lot of the data we collect is stuff that has to be analyzed on the ground. For instance, we can't see, you know, bone loss. Our cells, you know, that's something that we'll have to notice with imaging technology when I get back.
When you're reaching out to people beyond the scientific community, image does matter.
One has to view things realistically.
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