If audiences are sort of interested in movies that are made like McDonald's hamburgers, which do have a value in the world, then we have to re-evaluate our entire career.
Sentiment: NEGATIVE
To think one film makes a career is ridiculous. It's important to keep perspective and do things other than for money.
We make films that we ourselves would want to see and then hope that other people would want to see it. If you try to analyze audiences or think there's some sophisticated recipe for success, then I think you are doomed. You're making it too complicated.
So our films had a lot more to them than entertainment value, and I'm glad that a lot of people recognize that now. People realize now the value of them as educational.
People have given their lives to this industry to make movies compelling.
Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.
Movies cater to what the audiences want.
The fact is that Hollywood, from as early as the sixties to the present time, has ghettoized cinema into the big industry, a marketing industry. In doing this, the audiences have lost touch with the aspects of film which were to be informative and educational and even spiritual.
The film business has changed hugely. You seem to spend about 30 per cent of the time producing the films and 70 per cent talking about it.
When you work so hard on making a film, it's all worthwhile when you get to experience seeing that film with an audience who thoroughly enjoy it and react to the movie.
You just have to ensure that you make good films because audiences today have become picky and smart, and rightfully so.