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Piracy is a huge, huge issue for all of these major content companies, and everybody has a different way of addressing it.

I don't think a lot of people realized that piracy is out there, and it's not a Disney-esque or Johnny Depp-esque type of thing.

If you are extremely well known and have a very desirable product, then yes, you probably do suffer a bit from piracy, in the same way that if you make a lot of money, you pay more in taxes than if you don't make any money.

Give people what they want, when they want it, in the form they want it in, at a reasonable price, and they'll more likely pay for it rather than steal it. Well, some will still steal it, but I think we can take a bite out of piracy.

The use of pirated software in China is really quite a sizeable loss to our software producers.

Online piracy needs to be dealt with itself, because people are just wholesale stealing people's work and not paying for it. It's very hard to figure out a way to fix it.

Piracy has destroyed the domestic market.

It's the big boys, the Googles of this world, that are already benefiting from piracy and not paying the artists a dime.

I think that with piracy and tighter funds being around, people are realising that the game to play is to try and win people's respect with bold film making and then win a special place in people's collections, rather than just having the biggest opening weekends.

The easiest way to stop piracy is not by putting antipiracy technology to work. It's by giving those people a service that's better than what they're receiving from the pirates.