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It's a juicy thing to say we're building a phone, which is why people want to write about it. But it's so clearly the wrong strategy for us.

Phones would not be better if they could be cooler looking, if they could weight less, or if they could have more battery. Phones would be better if we didn't have to carry them around.

When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone.

The reality is that a consumer culture which chucks out its iPhones for a new version every nine months is completely unsustainable, because Earth has already reached the tipping point. 'The General Strike' attempts to personalize these issues and encourage listeners to look for a new model.

Phones remain a critical component of the Microsoft device portfolio and an important piece of our mobility strategy, but a restructuring is in order.

I've tried plenty of telephones. I tried to get into the Samsung Galaxy and the Blackberry, but the iPhone is just too easy to use. The camera takes clear pictures and the phone itself looks great. Like all Apple products, it kind of just makes sense.

When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand.

I have a cell phone that doesn't behave like a phone: It behaves like a computer that makes calls. Computers are becoming an integral part of daily life. And if people don't start designing them to be more user-friendly, then an even larger part of the population is going to be left out of even more stuff.

Phones were created as social tools. Smartphones are especially good at being social, integrating text, voice, video and images in an endless number of apps that can serve a user's needs, and all without the need for a web-based social network.