The thing that I champion is sustainability. My terror is that suddenly we see it as a luxury, not an essential. That's a danger.
Sentiment: NEGATIVE
It angers me when sustainability gets used as a buzz word. For 90 percent of the world, sustainability is a matter of survival.
Sustainability is no longer about doing less harm. It's about doing more good.
As a culture or a civilisation, we are a bit juvenile; it's like 'Oh, I have all this power, whoa, this is so cool, I can transform the earth and I can produce all this wealth. But we're blinded by our success in a naive way. There's more to life, actually, and I think the sustainability issue is also helpful in reminding us about that.
Sustainability is the key to our survival on this planet and will also determine success on all levels.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
I actually believe 'Sustainability', as a concept, is one of the arteries leading to the heart of so many of our cultural transitions at play today. And it's this concept which leads me to bottled water, and its multibillion dollar industry.
The need to protect the environment has emerged as an undeniably important priority for me.
If you look at the state of our planet, the next generations won't be around if we consider sustainability as a gimmick.
Sustainability is a seemingly laudable goal - it tells us we need to live within our means, whether economic, ecological, or political - but it's insufficient for uncertain times. How can we live within our means when those very means can change, swiftly and unexpectedly, beneath us?
With increasing fervor since the 1980s, sustainability has been the watchword of scientists, environmental activists, and indeed all those concerned about the complex, fragile systems on the sphere we inhabit. It has shaped debates about business, design, and our lifestyles.
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