Latin food suffers like Chinese. You can do marginal Chinese and be successful. You can do crappy Mexican and be packed.
Sentiment: NEGATIVE
I don't like to generalize but I've had nothing but bad experiences with Mexican food in Europe.
I wanted to get away from the Mexican vernacular and do more 'nuevo Latino.' Americans are starting to understand regionality in Mexican food. It is very regional in terms of ingredients.
We might be shifting away from a Eurocentric view of the United States into something that's much more multicultural, multinational, and Chinese food is just one slice of that.
As the global expansion of Indian and Chinese restaurants suggests, xenophobia is directed against foreign people, not foreign cultural imports.
Mexican food is far more varied than people think. It changes like dialects. I was brought up in Jalisco by the sea on a basic diet - tomatoes, chillis, peppers of every size and rice, which is a Mexican staple. The Pacific coast has a huge array of seafood.
American food is the food of immigrants. You go back a couple of hundred years, and we were all immigrants, unless we're going to talk about Native American cuisine.
In America, people think being South Asian is still kind of exotic. When you go outside New York and Chicago and L.A., there are people who have never tried Indian food... they've never even tasted it!
My grandparents are from Mexico, so I grew up with great Mexican food.
I cook all the time, and I cook all different kinds of things, but never Mexican at home. That's my work.
Listen, the Latin people, I love the Latin people. They are so loyal to you. Even if you haven't been on TV for thirty years, they still love you. And they cherish you and give you respect. You're not fast food in the Latin market.