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There was a lot of pressure on me when I signed 'Dilwale,' and though it did not do as well in India, overseas the business was crazy despite competition from another film.

I am attracting a new audience now, one that is more open and more spiritually inclined.

I have to satisfy my audience.

I am proud of what I have got and I need an audience.

There is a sense of purity in theatre which always attracts me. Deep down, I feel I am more of an artist than a commodity, which Bollywood turns you into. I want to strike a balance.

I've discovered over the years that being subject to both the adoration and the vilification actually makes me more disciplined. It makes me understand that it's the idea of writing a great book that propels me now, whereas it used to be the idea of success.

I've been lucky. I've had this history of having an appeal to more than one type of audience.

You know, you want to pull in a wide audience.

I work to please my audience.

I can now focus on a huge audience through TV, books, cookware and foods.