Many anthropologists work with a concept called embodied knowledge - tacit, nonscientific knowledge - and look for ways to incorporate such information into product design.
Sentiment: POSITIVE
To express the same idea in still another way, I think that human knowledge is essentially active.
Design can successfully bind the ancient nomadic cultures with today's global marketplace, ensuring the preservation of traditions and knowledge for further generations. This aspect of research is obviously rich in its business potential as well.
In designing a lifestyle brand, you have to know more than just designing clothes.
For centuries, cultures throughout the world have used indigenous technologies to navigate life's complexities. From navigator-priests in Micronesia to mystics in India, vast sums of knowledge are available if we but recognize it.
Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients.
You should know as much as you can about the human species if you have a hand in designing human society.
Fine art is knowledge made visible.
Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it.
I specialise in taking teams of designers, psychologists, usability experts, sociologists and ethnographers into the field. It's called 'corporate anthropology,' but personally I'm more comfortable with 'design research,' because I'm not an anthropologist by training.
Give people knowledge and they really eat it up and they appreciate it a lot and the more that knowledge is made available to people, the more they will utilize it and let it be a part of them.
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