I'm smart enough to know, 'Don't try and make any headlines.'
Sentiment: POSITIVE
You say something stupid and the next morning you're in the headlines.
These days, headlines are trying to get you to click.
Headlines, in a way, are what mislead you because bad news is a headline, and gradual improvement is not.
It's no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
'Boldly going where hundreds have gone before' does not make headlines.
There is nothing likely to get you a bigger headline than attacking your own party.
Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it into something it's not. Some people really only read headlines.
The worst headline is one that contains a factual error. Bad headlines are ones that are bland, and don't tell the reader anything specific, like 'Democrats at it Again.'
You don't tell us how to stage the news and we don't tell you how to cover it.
Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.