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Digital media has destroyed much of the magic and mystery of the medium.

The world moves fast. Business moves fast. Digital media moves extremely fast. It is far too easy to allow ourselves to be constantly blown from one trend to the next.

The advent of the Internet exposed the fact that the old business model for newspapers was broken. The world wide web fundamentally changed the media eco-system, challenging established journalistic practice in what is known as the mainstream media: radio, television, newspapers and magazines.

I think initially, the record industry struggled a lot with digital media because there are a lot of aspects to it that can potentially destroy our industry.

I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.

Societies or companies that expect a glorious past to shield them from the forces of change driven by advancing technology will fail and fall. That applies as much to my own, the media industry, as to every other business on the planet.

The internet creates more of an appetite for media - it doesn't replace physical books, radio or TV.

What's interesting about the shift from an industrial age to a technological age is that we keep inventing new media: movies, records, radio, television, the Internet, and now ebooks - and one of the things that's most interesting about the invention of a new medium is watching it reinvent itself as it penetrates the culture.

If anything, the impact of digital technology is creating bigger brands and bigger superstars.

Sooner rather than later, any other form other than digital media will be a thing of the past. It won't vanish, but let's face it, this is seemingly the way of the future.