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Along the way, I learned the key to launching a company. It's all about storytelling.

I learned the life of business, commerce - it's an art.

I'm a businessman, and what I know is numbers and business.

When Jack Welch was the CEO of General Electric, he was able to produce record growth year after year by using a few simple principles relentlessly. The system of management he used was called differentiation.

Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.

I learnt the hard way about positioning in business, about catering to the right segments.

I learned hard lessons, and I've taken that lesson and it's helped me become a better business person and a better leader.

I wasn't a businesswoman, so I didn't know how to build a career.

I went to Huddersfield University Business School. That's where I learned my trade.