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A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.

I'm driven to go out and find new things to write about.

I always find myself stopping to write down ideas of things I'd like to make from computer hardware items to things new moms need - inventions to share with others to make their lives more fun or interesting or easy.

I've always loved to write, and I kept a diary of what I thought about my business, being an entrepreneur and other things of interest to me.

I write every day... I never get ideas unless I'm actually writing. Ideas I get in the shower don't do me any good.

After I left school, where I studied art, photography and textiles at A-level, I started doing an apprenticeship in interior design, but I wasn't really enjoying it very much, so I decided to do something creative, and in 2009, I began blogging.

Write down everything you can think of, no matter how stupid it seems. I always write down my thoughts throughout the day. Sometimes good things come out of it, and I'll find an idea to develop into a song, so my best advice is to try and draw inspiration from everyday things.

If I don't have a project going, I sit down and begin to write something - a character sketch, a monologue, a description of some sight, or even just a list of ideas.

I throw ideas out into the open when I really should just be writing them down in a journal.

Most of my ideas come from drawing patterns across conversations I have with different types of people - technology investors, young fashion design students, a CEO. This variety is stimulating and offers many different perspectives on the things I am thinking about.