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I've always been an entrepreneur. I start businesses for a living.

My whole life, I have been trying to cook an egg in the right way.

As a kid, I harbored this fantasy of starting a company. I looked at the entrepreneur column in Forbes. I looked at it every month and thought, 'I want to be that guy.'

My first business deal was with my mother. I invested in chickens. I sold the eggs to my mother.

I came along at a time when the industry was eating its young.

My career is pretty much over. I'm out in the Valley eating soft-boiled eggs.

While working in advertising, I channelled my creative energy into elaborate escape fantasies: cake making, dog breeding, the Peace Corps.

When I came into the business, things changed a lot, and my life was in a real state of flux.

I always describe my career as something where nothing ever popped overnight.

Before I got in this business I was in the chicken business.