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I think I know a lot about campaigns.

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message, believe me - so am I.

People are moping around and I think campaigns can be about lifting the spirits of the American people.

I'm not against T.V. advertising for campaigns, but we need to emphasize field campaigning much more than we do.

I believe that the best way to campaign is one-on-one with people.

I think good campaigns generally, but I think particularly presidential campaigns, they're about the voters, and they're about the future. And I think it's hard to be a successful candidate who talks about the future who isn't hopeful, who isn't optimistic, and doesn't offer a vision, right?

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Almost all political campaigns involve falsity and playacting.