I'm delighted about the track's success in the sports world, but the frustrating thing is, I don't think I got rich on it. The labels and publishers did very cheap deals on our songs.
Sentiment: NEGATIVE
Well, the album 'Intuition' is out and just went platinum officially. So I think to have the music doing what it's doing right now, man, it's the ultimate. Nobody is really selling records out there but we are at a million records and we dropped it at Christmas, so we are just trying to get that thing to like two million, you know.
Even though the popularity and the fanbase is much much greater, and more people have heard about me through things like the Grammys and the Ivors and touring and word of mouth, it doesn't reflect in the sales of the record and doesn't go into my pocket.
With Dollars And Cents on the album, we had it as a band jam and I sometimes spend evenings playing with records over the top of things we were working on to see what works.
I've always believed that you put everything into making the best record you can make, regardless of how you release it and regardless of the press and the hype - that the music wins.
We went into that knowing that we were never going to sell a major record 'cause we didn't sound like these bands, so I just thought this was an opportunity for us to make the kind of records that we wanted and make some money at the same time.
I think the music business is probably not happy with what we've done, because the people buying the record have actually got to pick what they want to buy, rather than being told what they should buy.
It's like, on my solo stuff, every single person who buys the record, gets it. On the other stuff, the masses... when you have a hit on the radio, not everyone's going to get it. They are going to buy it for the hit.
It's pretty cool that people will pay for something even though they don't have to. It's totally different now to back in the day. Now you're paying for a record because you believe in the band. In the future that will be the only time people will pay for albums, because there's some kind of connection.
If your record doesn't sell that well, man, who cares? All the satisfaction I need... comes when I step out onstage and see the people. That's awesome. I love that.
I never feel like I need to make a song that sells 5 million copies; that's not the point of why I make music. It's great if that happens, like it did with 'Clarity,' but my goal is to always make a better track than the last one.
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