I think when a campaign is dishonest in the ads they run about another candidate, it diminishes the campaign, it diminishes the candidate, and it diminishes the presidency.
Sentiment: NEGATIVE
In a presidential campaign, you can't lie. You can't hide what you are and what you want. You can't hide what kind of President you'll be. You can't keep on talking about nothing indefinitely and committing to nothing, you can't keep running away from debate, masking the challenges.
When people see political ads, they think someone's lying to them.
Despite all the public hand-wringing about negative advertising, political veterans will tell you that it persists because, more often than not, it works. But tearing down the other guy has another attraction: It can be a substitute for building much of a case for what the mudslinger will do once in office.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message, believe me - so am I.
One of the least appealing aspects of modern presidential candidates is that, to avoid saying anything that might prove to be an embarrassing, costly blunder, they cling to a rigid set of talking points that reveal as little as possible about what they really think and who they really are.
Political commercials encourage the deceptive, the destructive and the degrading.
The public should begin to understand that there's nothing that comes out of this campaign, or this Obama White House, that they can believe. It truly is all misrepresentation and deception.
A lot of our Democratic consultants have fallen into the self-defeating prescription that the candidate that runs the most negative ads wins. I have a new theory: Positive is the new negative.
I see it all the time in politics. If a candidate gets caught in a lie, he quickly tries to change the subject by throwing more mud at his opponent. The mud keeps flying until some of the slanderous material sticks.
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