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Well, that's the secret of commerciality, a simple style and you stick with it.

I know a lot of people who have tremendous commercial success and they go directly for it. There's something that has always been difficult about that for me.

I've just done a commercial in the U.S. in which I talk about stocks, shares and bonds. Everyone is amazed. They ask me: 'You really know about that stuff or did you just learn it for the commercial?' I tell them I wouldn't do it unless I understood and had an interest.

I made a living for 10 years making very typical TV commercials. But I always wanted to reach beyond that and do stuff that people might relate to in the way they relate to my nonbranded content.

Oh, well, I'd like to have commercial success. I guess.

I can be accused of trying to be commercial sometimes.

I've never been one to book a ton of commercials.

I remember saying in college that I would never do commercials.

I started off in a small theatre performance company and worked my way into commercials.

I'm a commercial filmmaker.