You give a press conference, and they'll pick one word, they'll pick two words. The media is still out to write what they want to write.
Sentiment: NEGATIVE
Press conferences aren't the best thing to do, but it's part of the job.
There's a longstanding tradition that journalists don't cheer in the press box. They have opinions, like anyone else, but they are expected to keep those opinions out of their work.
Political reporters no longer get to decide what's news. The days when a minister gave briefings to a dozen lobby correspondents, and thereby dictated the next day's headlines, are over. Now, a thousand bloggers decide for themselves what is interesting. If enough of them are tickled then, bingo, you're news.
People want to have a voice and a say in what is news.
Journalists write because they have nothing to say, and have something to say because they write.
The press doesn't stop publishing, by the way, in a fascist escalation; it simply watches what it says. That too can be an incremental process, and the pace at which the free press polices itself depends on how journalists are targeted.
Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.
Most of the press is in league with government, or with the status quo.
Hollywood wants press, any kind of press.
Journalists don't have audiences - they have publics who can respond instantly and globally, positively or negatively, with a great deal more power than the traditional letters to the editor could wield.