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Longreads embodies a lot of what we really value with Automattic and WordPress.

The more money Automattic makes, the more we invest into Free and Open Source software that belongs to everybody and services to make that software sing.

It's not like publishing is perfect. Far from it. The industry is struggling to adapt and survive, and it's incredibly frustrating trying to break in.

The goal is to become the central hub of publishing, where we have all the written material - user-generated and professional. We want to be the place where people can publish instantly to their audiences... and to get there, it's just about doing things step by step.

Yeah, now we publish whenever we feel like it.

Yes, the world is now flat for publishing as well.

I think that every project offers an opportunity to reinvent process as well as content.

As we've gotten more successful, there's a gap between the speed of our publishing pipeline and the speed of our receiving submissions pipeline. Our pipeline of leaks has been increasing exponentially as our profile rises, and our ability to publish is increasing linearly.

It's a crapshoot, publishing.

We are in the throes of a transition where every publication has to think of their digital strategy.