Numbers of sales do not correspond to numbers of readers.
Sentiment: NEGATIVE
As a publisher, you have no direct relationship with advertisers.
Ninety-nine percent of advertising doesn't sell much of anything.
There is no concept more generally cherished by publishers than that of the Undeserving Poor.
The big bestsellers aren't being created by Barnes & Noble.
I don't really know anything about sales figures, to be honest with you.
I didn't really care about sales figures. I just wanted to get things off my chest.
The success of any great moral enterprise does not depend upon numbers.
A real collector does not sell.
The advertisers who believe in the selling power of jingles have never had to sell anything.
I did not write any of the letters that were ever published as investment commentary.