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One of the reasons a strategist never sits in a stadium and gets caught up in the crowds - and never sits watching a debate in person - is because the vast majority of American voters watch these political events on television.

I watch a lot of ESPN. I just kind of keep it on for long periods of time and watch guys yell at each other about sports things.

When I'm on television, I think that I appeal to the everyday guy, 'cause that's who I am. The guys who go to the football games on the weekends are my viewers, for sure.

I think FoxNews ratings are a reliable guide to the attitudes of the American electorate.

Look at the way I look. Guys like me aren't on TV too often. Not on news channels.

We just want to make sure the best candidates get the attention they deserve.

We have drained common sense out of our politics. The more we focus on tactics and games, the more good people check out and give up.

Most people get their politics, obviously, from TV shows about senators or movies about them or... all the day-to-day press and the talk shows.

You know, we - we start with a mentality that we'll take a sports project if its good. And we're certainly not on the lookout for them, because to be honest we don't have to. They walk in the door.