Small businesses are a risky proposition, and most celebrities want a home run.
Sentiment: NEGATIVE
In America, small business is a big deal.
As any small business owner knows, starting a business is not glamorous work.
Legitimate small businesses are put at a huge competitive disadvantage when bad actors lie about their small business status and don't play by the rules.
A star may guarantee business, but the tradeoff is a very short run.
For small businesses trying to figure out how to get big, I would say you are going to have to take some risks. And I think that is what shuts off most people. They are not willing take the risk.
The desire to hit a big home run is dominating the music business.
The world is filled with successful small businesses that stay small.
It's not just that families can't buy a home or start a business without some savings tucked away.
Hollywood is a small, familial place. Everyone does business with everybody else. The same complications occur in investment banking.
Anybody can leverage celebrity for profit.