We wanted to celebrate the 'Dangerous Deception' release by letting everyone experience the thrill of sharing a book with a reader who wouldn't otherwise have one.
Sentiment: POSITIVE
We want a book to be a book. We'll have all the interactive bells and whistles but our intent is to engage young people in reading, not to show them a movie.
Ah yes, the paradox of publicity is that even as we do it, we know it's killing off the chance of another reader happening across our book in the ideal state of innocence.
All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.
I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience.
Writing the book was itself a process of concealing and revealing.
I think some people wished I'd kept myself out of the book. But I kind of insist on it because I want the reader to share my engagement with the material, if you like, not pretend that I'm doing it completely intellectually.
It is such a luxury to open a new book that's highly recommended by friends - either an inspirational yet humorously self-deprecating memoir, or a page-turning piece of fiction.
I have always thought, the secret purpose of the book tour is to make the writer hate the book he's written. And, as a result, drive him to write another book.
If there is an audience out there for me, I want them to be surprised when the next book comes out.
One of the great rewards of a writer's life is that it lets you read all the books you want to without feeling guilty.
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