I'm pretty skeptical about a lot of the toys on the market, especially for young kids. Most of them just add these new technologies just to make more flashing lights.
Sentiment: NEGATIVE
When my boys were little, I'd throw so many toys at them, but they didn't want to play with any. Then I'd give them a truck, and they would play for hours. I believe the same thing applies to a consumer - edit their choices, and they will be more intrigued.
I once bought my kids a set of batteries for Christmas with a note on it saying, toys not included.
I do hear from people at my exhibition about seeing these things made from this toy from their childhood, and it brings them back. They'll go and buy a set of Lego from the gift shop because of that nostalgia and seeing it at the art exhibition.
Apparently the new high-tech Star Wars toys will be in stores any day now. The toys can talk and are interactive, so they can be easily distinguished from Star Wars fans.
What I like to say is that we're trying to develop a new generation of technologies that are worthy of the next generation of kids.
Our inventions are wont to be pretty toys, which distract our attention from serious things. They are but improved means to an unimproved end.
To a child, often the box a toy came in is more appealing than the toy itself.
Technology is permeating every single thing we do... And to the extent that we can better expose our young people to all the different ways that technology can be used, not just for video games or toys, we're planning for the future.
The main point for me is that toys are incredibly more important than we realized.
I keep trying to understand the phenomenon of why adults are so literal when children are so imaginative. Toys are a caricature of reality.
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