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In another life, I could be a personal shopper.

Personal shoppers in big department stores are seriously under-used.

It's unfortunate that sometimes the personal things affect the business.

I do find it a bit disconcerting when your name becomes a brand.

I've made up so many stores about my name, I can't remember.

I'm not a big shopper.

A personal brand is relevant to people who sell or create something relevant to who they are as a person. If you're not in that boat, which most people are not, personal branding makes no sense.

I'm not a brand name, I'm a person.

I will say that my personal business is my personal business. And I will leave it at that.

I chose to publish the first 'Shopaholic' book under a pseudonym because I wanted it to be judged on its own merits.