Nevertheless, the concept of sustainable development is now known - even amongst those who haven't accepted it - and it's recognized, debated and followed by an increasing number of businesses.
Sentiment: POSITIVE
Sustainable development is a fundamental break that's going to reshuffle the entire deck. There are companies today that are going to dominate in the future simply because they understand that.
Sustainable development is the pathway to the future we want for all. It offers a framework to generate economic growth, achieve social justice, exercise environmental stewardship and strengthen governance.
Also, it is interesting that developing countries, with China and India perhaps in the lead, where the future of the global environment will be decided are now on board with the case for sustainable development.
With increasing fervor since the 1980s, sustainability has been the watchword of scientists, environmental activists, and indeed all those concerned about the complex, fragile systems on the sphere we inhabit. It has shaped debates about business, design, and our lifestyles.
I actually believe 'Sustainability', as a concept, is one of the arteries leading to the heart of so many of our cultural transitions at play today. And it's this concept which leads me to bottled water, and its multibillion dollar industry.
What pleases me most is that sustainable development is on almost everybody's agenda now.
The idea that we are going to be able to take our entire society as it currently works and simply change the source of energy and make it sustainable is not actually congruent with reality.
It angers me when sustainability gets used as a buzz word. For 90 percent of the world, sustainability is a matter of survival.
In my view, there is an urgent need to communicate with the public and help to explain where there is consensus, and where are there doubts about the issues of sustainable development.
So-called 'sustainable development'... is meaningless drivel.