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Before I'd even started doing music or having opportunities with my own music, I was studying production and business and stuff anyway. I knew there were so many jobs within the music industry - songwriting or session playing or working at a label - and I was really interested in how it all works.

I kind of just stumbled into producing. It was more that I was a writer, and the only way you were going to get your songs done was to do them yourself.

I like working with other people but I'm not a songwriter, I'm a producer.

I write my own songs. I made my own videos. I pick my producers. Nothing goes out without my permission. It's all authentic.

I guess my job has always been to build the music, direct the videos, to do all the things that usually fall behind the scenes.

It is setting goals and trying to be a business person, but at the same time not losing sight of who you are writing songs for and what your goals are as a songwriter. So believe me, if you think I've got it down I don't it is a constant struggle.

Once I got a record contract, and I took my songs which weren't quite finished, or maybe they were a good idea, maybe they weren't. I took them into the studio and developed them. They came to life and they evolved... and they're great.

A lot of people considered my career as an artist largely over. Two albums got shelved. But I've made music since I was a little kid, and for the majority of that time, I wasn't paid for it. So I will always be making it.

I started a recording studio. I started producing people and doing remixes.

I write other people songs. Recirculate it. It's the music business.