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The exposure from 'Iron Chef' has been helpful, but at the end of the day your product and your service determine whether you get customers or not. If people decide to eat out less during a recession, the first restaurants that they will cut out are the ones that don't do a great job.

The other thing is quality of life; if you have a place where you can go and have a picnic with your family, it doesn't matter if it's a recession or not, you can include that in your quality of life.

In my view, if you have one in 10 unemployed - something is wrong with the economy whether you call it recession or not.

Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.

In a recession, people want to be told for two hours that everything is going to be OK. They want to escape from their humdrum or painful reality into a feel-good drama, or a love story that transcends their daily life.

People stop buying things, and that is how you turn a slowdown into a recession.

Up until the Depression, recession had a moral character: it was supposed to purge the body economic of the greed and excess that attends a business expansion.

In a recession, you must be able to call into question everything you've done before.

But once in a while you might see me at In and Out Burger; they make the best fast food hamburgers around.