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If the beat gets to the audience, and the message touches them, you've got a hit.

Most of the people who will walk after me will be children, so make the beat keep time with short steps.

History is written by the winners. My job as an artist is to speak up for those who might be perceived as the losers. Or those who can't shout.

You have to have that organizational principle behind the song.

I'll hear a beat and think, 'How can I make this a banger?' I'll write the lyrics on my phone or on a piece of paper, and either way, it's going to be a slapper.

You can't go over every beat, every second, and worry about how you can do it better - it'll eat you alive.

You have to shelve a lot of your inspiration. There's only so much you can do with one record.

I'm not giving up my history and what I've done in my music because I love it and I'm very proud of it. I just want to open it up for more people.

The writing process, the way I go about it is I do whatever the beat feels like, whatever the beat is telling me to do. Usually when the beat comes on, I think of a hook or the subject I want to rap about almost instantly. Within four, eight bars of it playing I'm just like, 'Oh, OK. This is what I wanna do'.