One thing I always heard from the begining when I talked about this being a movie - was that the rule is that animated movies don't work unless they're Disney movies for kids. Unless they're family movies.
Sentiment: NEGATIVE
I don't know if I really watched any Disney animation as a kid.
There is a sense that animated movies are suddenly a genre. I just don't believe they are; it's a technique to tell a story.
Look, it's a mainstream animated movie, and how often are those considered thought provoking? It's meant to be a great time at the theater, but it's also designed to work on more than one level.
A nice thing about being at Disney is that these movies can develop into a presence in theme parks and become something real, or maybe get a sequel or tell other stories.
Animation is the one type of movie that really does play for the entire audience. Our challenge is to make stories that connect for kids and adults.
The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.
This is a Disney animated feature; it's eternal, it's history. What's there to think about'
Look what Disney's done to their animation department. There wasn't an animator in charge of their animation unit!
In an animated film you can do whatever you want, but that doesn't mean you should do everything you want.
Walt Disney wasn't making films for kids. Neither were the Muppets. A lot of the great, really cool films, they weren't making them for kids.