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Social media is just a platform. Twitter is a very simple and immediate broadcast platform. Facebook is a very personal, when it comes to friends and when it comes to fan pages, a little bit less but still somewhat personal way to communicate.

I am not a fan of Facebook or Twitter. They both allow too much information to be available and they make privacy a thing of the past.

Twitter's been interesting. I'm kind of a tech geek, but I've never been a Facebook or Twitter guy. Surprisingly, I've really enjoyed Twitter because I get to connect with fans.

I think Twitter is best when it sparks conversations elsewhere. To use YouTube and Facebook and all the tools we have available to us today to respond and also promote and answer and engage is awesome.

Twitter is not a business. I know its founders would like to think it is. It is, for the most part, a diversion.

If you're interested in expanding your network, you can't go wrong with Twitter. You don't need to be a celebrity to have fun and grow your network with Twitter.

Twitter and Facebook are brilliant tools, the journalistic uses of which are still being plumbed. They are great for disseminating interesting material. They are useful for gathering information, including from places that are inaccessible.

I love Twitter. Twitter for me is twofold. I can use it to get out important information about charity stuff and where I'm going to be, and I can get feedback from the audience which I love.

You can follow your favorite company or organization. You can also mix that in with your family and your social network and talk about all these interests in real time. That's the value, not the brand 'Twitter.' Twitter just provides the venue for it.

Social media is an information channel; it's like radio or TV... In Cisco, we made a lot of money on public protocol. I think the social media model replicates that protocol.