And the insidious thing is that people will either see a movie because it did well last weekend or won't see it because it didn't do well.
Sentiment: NEGATIVE
Nothing feels worse than knowing that people didn't see your movie. That they wanted to and the critics loved it but nobody knew where it was because it didn't do what it was supposed to do opening weekend. It used to be that independents were allowed to stay in the theaters, build word of mouth.
It makes it difficult to decide which to go see, since no film about say, some tragic genocide in Africa is going to get a bad review even if it's poorly made.
A lot of things and a lot of money is involved in a movie. It is very upsetting when a movie doesn't fare well at the box-office.
For me, utter failure is to make a film that people pay their money to go see and they don't like.
I, myself, don't like to see a film on Friday night and then forget it by the next day.
I sometimes think it's better to go with a bad movie that is true to a certain point of view than to take something and make people try to like it when they're not supposed to.
If a film doesn't play, people aren't going to be that nice.
So, it didn't do well. But now when I talk to kids who are first seeing it, they're surprised to hear the movie failed at the box office. Sometimes that's what happens.
I've learned that you can never predict what will happen to a film. You can never predict if people will love it, if they'll hate it. It's an act of ego if you're hoping for everyone to love the film and tell you how great you are.
You know, often films that are deemed positive, nobody wants to see them.
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