Red Bull are backing a spinal-injury research charity called Wings For Life, which I am an ambassador for, with a programme called Faces for Charity that will run at this year's British Grand Prix.
Sentiment: POSITIVE
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.
I'm proud to partner with organizations that place an emphasis on and share my interest in giving back to the community. RBC has a rich history of doing this through their sponsorship of golf and the extensive ambassadorial program they have in place.
I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.
People say I should be running for a gold medal for the old red, white and blue and all that bull, but it's not gonna be that way.
I am so grateful to everybody that supports the Sheckler Foundation, and gives us the ability to continue to help kids and injured action sports athletes.
I admire bull riders for their passion and the uniqueness each one of them has.
I know that when I'm standing alone below a thousand-foot wall, looking up and considering a climb, my sponsors are the furthest thing from my mind. If I'm going to take risks, they are going to be for myself - not for any company.
When I took on the title sponsorship of the Western European League and the World Cup Final in October 2010, I did it because I love the sport and I love horses. It has proved to be a perfect match for the Reem Acra brand.
I donate money to the existing foundation that funds the US Ski Team kids.
Actually I do support a charity, DefendersofWildLife.org. They help protect endangered species.