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And since discriminating fans can pick and choose exactly what they want to buy, artists and their labels are more conscious than they've ever been of making sure that every song on a new album is as good as can be.

The music business is the most childish business in the world. Nobody knows what they're selling or why, but they sell it if it works.

I don't mind what the market is, but why is it vapid? If they're such a bunch of idiots, why don't you show them good music instead? They're not going to know the difference.

And looking at today's music scene, I think it's cool that there are a lot of consumers and fans not limited by what radio and the record companies tell them to buy.

If we could sell 100,000 units every album, that would rock. We'd have a big cult following, we'd have a built-in fanbase so we could pretty much play anywhere, people would show up and rock out.

All the big artists I talk to say that they are trapped in a formula and they are looking for the music of tomorrow.

Most bands have a sound that they're already identified with, so for the producer it becomes a process of helping them find their muse in the studio to make a record that will not only satisfy them artistically, but will also do something in the marketplace.

One ends up relying on pure musical inspiration, and failing that, the music won't lead to anything good, or it will alienate all but the most die-hard fans.

'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style.

I realized that, all along, my theory was right: Make music that you want to hear, and instead of having fans that one day might criticize or abandon you, your fans aren't even fans. They're people with tastes similar to yours. They're friends you haven't met yet.