I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.
Sentiment: POSITIVE
To design is to communicate clearly by whatever means you can control or master.
You think about the beauty and what you want to transmit. If I think about designing, I can't design.
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
Design is how you make your first impression with your consumers. Make sure it is a lasting one.
I always loved designing, but the context needs to be right, and have a positive perspective.
Everything we do is designed, whether we're producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything.
A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist.
The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
The goal of art-making in general is communication.
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