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Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now.

The console games, as they come out with this new generation, will have a temporary advantage in price performance, but there are still many things you can do on a PC, more conveniently than you can do on a console machine.

The new generation of consoles has as much power to do the kind of games that we do as the PC does.

When you look at this and where it's all going, the hardware business requires a lot of investment. It's very hard, it's very expensive, and ramping up hard on any given platform, whether it's a console or any kind of PC or mobile device, going into the hardware business requires a lot of investment.

The Xbox 360 is the first console that I've ever worked with that actually has development tools that are better for games than what we've had on PC.

Our developers will make great games for whatever high-end platforms exist.

Today, the PC is often still considered just a tool, but together we need to make it a lot more than that. We need to make it a path to experiences.

We're going to do something that's really unprecedented in the industry by launching the console in all three major markets for the same holiday. It's never been done before.

Developing games for the PC and consoles is all about everything and the kitchen sink. In many ways, you don't have design decisions to make. You do it all. So I enjoy going back to making decisions about what's important as I'm working on a game.

One of the things that's interesting is that the PC has always had a huge amount of scalability. It was sort of the wild dog that moved into Australia and killed all the local life because it could just adapt. There used to be these dedicated devices, like dedicated word processors.